Saturday, January 27, 2018

Coming up for air

Is it really January? No, its not just January, it is the end of January. Where did November and December go? They were some kind of a blur. I vaguely remember book launches, multiple visits to the post office, family dinners, celebrations, etc etc. 

My sister came to visit me from the Himalayan region. I hadn't seen her in a few years. The visit was unexpected and it landed just about the time I was doing the book launch! Can we say, "Master Juggler of Time"?   

The book launch was amazing!  May I give a shout out to Mia Baerg - this is a young lady who is going to shake the world. There are some people you meet and you just know they are going to make a slighter bigger mark on this world than someone else. Mia is just that type of person. She agreed to help with the sales at the book launch and she helped to keep things running smoothly when we were converged upon by the masses.  

My husband stepped in to help with the sales as well. I thought everything was very organized. We had a line for people paying with checks, cash and credit/debit cards. How much more organized can you get than that? Well, no matter how prepared you are and how organized you are, there will always be the person who wants to stand in the wrong line. We were busy learning as we went.

Faith and Victory Church did a magnificent job putting the whole launch together. Balloons bobbed around, black table clothes gave an elegant look to the evening. Crystal Krachunis, the author of Run Your Race, made a wonderful speech prior to the books being sold. All in all, it was a fabulous evening. 

In our bright eyed and bushy tailed mindset, we saw every single book flying off the sales table. We saw ourselves driving home with empty boxes and immediately putting in a new order for books to be printed. The reality of the evening was many books were sold. We still had to bring home boxes which contained many more books. At the end of the day, the evening was a success. 

The books have continued to be sold online at the website. The original surge of books sales has slowed down to a dribble. I finally broke down and registered the book on Amazon- (do you remember my battle cry indicating we weren't going to go down that route?) Ah, yes, even the mighty have fallen. Well, apparently it is not as easy as just saying, "Hey I want to sell my book on Amazon"-- they made me fill out forms and send in my driver's license and business license. And then I expected a "Okay you are all set"-- no, I got a message that informed me I would probably hear back from them by the 27th-- that is today- so I'm keeping my eyes open. 

I know Amazon will not be the lifesaver for keeping sales up. This is where marketing comes in. I'm picking other people's brains. I'm writing to other publishers, business owners and start ups asking them how they do it. What tools do they use. My personal banker- you remember her, right?Anita Trujillo.  She suggested a great idea- she said I should approach some college students to see if they might want to hop on board as interns to do social media marketing. This would benefit me as the publisher and benefit them as they beef up their resumes for the future. 

 I would like to see another book published this year- 2018- but unless I can get this one completely off the ground and into orbit, I will have to wait a bit longer for the next project to be launched. If you have any suggestions which might help me get that dribble back up to the roaring river of sales we previously were enjoying, please feel free to send them my way!  Any and all comments are welcome.

No comments:

Post a Comment

Where do I begin?

(written on March 28th 2018) For someone with so many words...words that just tumble out even when they are not wanted...words that jump h...